Goodbye Flash – A Children's Book

September 10, 2015 Corporate Release - Toronto, ON



Goodbye Flash - PDF ebook: contobox.com/Goodbye-Flash-eBook.pdf

Goodbye Flash – Embeddable SlideShare: bit.ly/goodbyeflash

(Toronto, ON) September 10, 2015 – With Adobe Flash's dominance in the advertising industry finally coming to an end, Crucial Interactive created a goodbye ebook with award-winning comedian Steve Patrick Adams.

“People have been calling for Flash to die for years. It has security issues, high latency and power consumption plus it crashes all the time. HTML5 has progressed to become a far superior solution.” said Petar Bozinovski, President, Crucial Interactive. “We wanted to do something fun that would remind the industry of the good and bad times but also makes it a little easier to move on. Goodbye Flash.”

Adobe Flash has had a turbulent year. A series of critical security flaws leaked publicly. This led to Mozilla Firefox temporarily disabling the software and Facebook security chief, Alex Stamos, calling for an end date.

September 1st 2015 Google Chrome rolled out an update that pauses non-essential Flash elements. This move essentially ended Flash’s relationship with advertising since Chrome considers display Flash ads to be non-essential. 


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About Crucial Interactive and Contobox

Crucial Interactive is a digital media and technology company. We specialize in innovative digital advertising and audience engagement.

Contobox is Crucial Interactive’s cloud based advertising platform that powers HTML5 rich media ads. Contobox delivers ads in IAB standard and native formats. It is cross-platform making it perfect for desktop or the mobile web.

About Steve Patrick Adams

Steve Patrick Adams is a comedian, writer, animator, cartoonist, and, a pretty rad Dad.

He has been performing stand-up and sketch comedy for over six years across Canada and won the 2012 Canadian Comedy Award for Best Stand-Up Newcomer. He has written for such media outlets as MashableCBC PunchlineBite TV and The Brunch Club.

Rob Scott
Director, Marketing
Crucial Interactive
416.645.0135 x428

Crucial Interactive names Jiho Kim as new Programmatic Lead

July 21, 2015 Corporate Release - Toronto, ON



(Toronto, ON) July 8, 2015 – Crucial Interactive announces the appointment of Jiho Kim to Sr. Manager, Programmatic and Private Exchange. Jiho comes to Crucial with over 8 years of digital advertising experience with a strong focus on programmatic, most recently as Manager of Strategy & Investment at Xaxis in Toronto. His expertise will be key in elevating the company's growing programmatic business which boasts premium brands such as: ESPNTMZRotten Tomatoes, EverydayHealth, TMXmoney, and Ellen as well as their rich-media advertising platform Contobox

“Jiho's thought leadership in the Canadian programmatic space is a boost for our management team.” said Petar Bozinovski, President, Crucial Interactive. “This was a challenging role to fill as we needed someone with strong technical skills who is also a natural leader.“

“I’m excited to be joining such an innovative company and being hands on with the variety of premium digital properties Crucial has to offer.” said Jiho Kim, Sr. Manager, Programmatic and Private Exchange, Crucial Interactive. “I'm also looking forward to Contobox which has the ability to connect advertisers and brands to the right audience programmatically while exponentially driving up engagements through its proprietary technology.”

In his new role, Jiho will lead the programmatic strategy for Crucial’s private exchange, growing programmatic advertising revenue and will be the lead point of contact with agency trading desks.

Jiho joins the Crucial Interactive team on Tuesday, July 21st and will be working out of the company’s head office in Toronto.

Crucial Interactive is a premium digital media and technology company, specializing in digital advertising innovation and audience engagement. Crucial’s ad technology Contobox dynamically delivers rich media ads with unlimited content across multiple platforms (desktop, mobile/tablet) creating highly effective advertising that increases relevancy and engagement for the consumer, while improving campaign performance for the advertiser.


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Media Contact:

Rob Scott
Director, Marketing
Crucial Interactive
416.645.0135 x428

Crucial Interactive to Rep Everyday Health - Media in Canada

July 02, 2014 Published by Media In Canada - Toronto, ON



Digital media company Crucial Interactive has announced it will now be representing the online advertising for Everyday Health in Canada.

The company owns a fleet of health and wellness websites, including Eveydayhealth.com, Whattoexpect.com, Medpagetoday.com and Jillianmichaels.com.

Petar Bozinovski, president of Crucial Interactive, says that the deal grows his company’s unique visitors by 12% per month. He adds clients of Everyday Health will now have access to Crucial Interactive’s private exchange as a result of the deal.