POPSUGAR Inc. Appoints Crucial Interactive as Their Exclusive Partner in Canada

January 20, 2016



Crucial Interactive adds POPSUGAR and ShopStyle to their portfolio increasing their reach with Millennial Women

(Toronto, ON) Jan 20, 2016 – Crucial Interactive announced today that they will be the exclusive Canadian representative for POPSUGAR and ShopStyle in CanadaThe partnership paired with the recent signing of Allrecipes will make Crucial Interactive a top source for reaching Canadian millennial women. As part of the agreement Canadian advertisers will now be able to take advantage of Crucial’s award-winning technology, Contobox, on POPSUGAR.


POPSUGAR is visited by more than 3.8 million Canadians monthly for original inspirational content that feeds their passions, interests and attitudes. It reaches a highly influential female audience and is a top ten lifestyle property, reaching 1 in 3 female millennials.


ShopStyle is the leading fashion search engine that drives billions of dollars in retail sales through one simple, convenient shopping experience. It is much more than a fashion platform, it is a thriving fashion community with over 380,000 avid Canadian fashion enthusiasts visiting monthly.


“Popsugar Inc. is one of the rare success stories where content meets commerce. POPSUGAR and ShopStyle take users from reading about the latest trends, to buying and wearing them.” said Brad Alles, GM, SVP Sales, Crucial Interactive. “Their mobile first strategy and their ‘always fans, never critics’ attitude pays off. In fact, more Canadian millennial women use POPSUGAR than Snapchat.”


“POPSUGAR is more than a media company - we’re also a tech company that focuses on driving innovation in our products and experiences at the intersection of content and commerce.” said Eileen Carty, EVP, POPSUGAR Brand Partnerships. “We couldn’t be more pleased that we’ve found a partner in Canada with similar ambitions who will act as our brand ambassadors and truly unlock the potential for Canadian brands to be part of our users’ everyday lives.”


Both POPSUGAR and ShopStyle will also be available programmatically via Crucial’s private exchange, Crucial PX

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About Crucial Interactive

Crucial Interactive is a digital media and technology company, specializing in innovative advertising and audience engagement. Crucial Interactive exclusively represents premium publishers such as POPSUGAR, ShopStyle, Allrecipes, ESPN, TMZ and Everyday Health.  

Crucial Interactive offers advertisers and agencies the opportunity to reach their audience in a programmatic environment via Crucial PX. Most of the sites are exclusive to Crucial PX - making this the only way to access them programmatically.

Contobox is Crucial Interactive’s cloud based advertising platform that powers HTML5 rich media ads. Contobox delivers ads in IAB standard and native formats. It is cross-platform making it perfect for desktop or the mobile web.



POPSUGAR Inc. is a global media and technology company that is parent to lifestyle media publisher POPSUGAR, digital shopping platform ShopStyle, and monthly subscription box POPSUGAR Must Have. Together, the brands attract 85 million visitors worldwide, with each brand being a leader in its space. POPSUGAR is the #1 millennial lifestyle brand, delivering inspiring, informative and entertaining content in multi-platforms across entertainment, fashion, beauty, fitness, food and parenting. ShopStyle allows its 18 million monthly shoppers from 175 countries to shop from 20M products from 1,400 retailers across apparel, accessories, beauty, home furnishings, kids items and more. It drives $1 billion in gross sales to its partners, which include some of the world’s biggest and most reputable brands and retailers.

POPSUGAR Inc. operates internationally in Australia, Canada, France, Germany, Japan, China, the Middle East and the UK, with offices in San Francisco, New York, Los Angeles, Chicago and London.  The company is privately held and funded by Sequoia Capital and IVP. 


Media Contacts:


Rob Scott

Director, Marketing

Crucial Interactive

416.645.0135 x428



Stephanie Tuck

VP, Public Relations and Communications