Playwire Media is now exclusive to Crucial Interactive for Canadian Advertising

October 24, 2014 Corporate Release - Toronto, ON



Toronto, Canada - TBD, 2014 – Crucial Interactive is now the exclusive Canadian advertising representative for over 50 Playwire Media (formerly Intergi Entertainment) properties spanning kid and adult gaming, as well as entertainment. Playwire brings an audience of over 6MM active monthly gamers making it the largest mass audience in Canada for this growing consumer category of young males and kids. Through Crucial Interactive’s representation, advertisers have access to a number of top sites including GameZone.com, SuperCheats.com, IcyVeins.com, and a strong Kids vertical with top titles like ArmourGames.com and PlanetMinecraft.com. In addition, Playwire offers a robust Entertainment vertical featuring sites such as ScreenRant.com, ComicBookMovie.com, and MovieInsider.com.

With this significant agreement with Playwire Media, Crucial Interactive has now grown its monthly UVs an impressive 76% in the last few months, allowing them to materially extend their reach into the important Tech, Gaming and Entertainment verticals.

“After working with Playwire for 2 years, we are pleased to now represent them exclusively in the Canadian market,” says Petar Bozinovski, President of Crucial Interactive. “By having full Canadian representation of Playwire, our competitive offerings have expanded by adding a kids category of over 600K UVs.  This target audience majorly influences household purchasing and drives decisions made by moms. We are excited to take on this new opportunity with Playwire Media.” 


About Crucial Interactive

Crucial Interactive, a premium digital media company founded in Toronto, Ontario (2007), has a strong brand focus specializing in online consumer engagement.  Our clients leverage Crucial’s ability to deliver digital solutions through a roter of exclusive web properties, custom integrations and creative services. Our media creativity goes beyond the banner, offering interactive tools such as contobox, including its suite of products SocialWallerNativeQActivate and VideoActive