Examining the Lifestyle Sector: Crucial Interactive Secures Canadian Exclusivity With Examiner.com

August 09, 2012 - Released - Toronto, ON



Toronto, Canada – August 9th 2012 – Crucial Interactive Inc. has just announced that they will now be exclusively representing Canadian inventory for the lifestyle website, Examiner.com.

Examiner.com was launched in 2008 and has since become a leading entertainment, news and lifestyle property that serves more than 723,000 unique monthly readers in Canada with more than 2 million page views a month. Their 85,000 contributors create 2500 articles a day, adding to a library of more than 3 million pieces of original content.

"Our relationship with Crucial Interactive is a solid step in our continued growth in Canada," said Joyce Goh, Sr. Director of Revenue Optimization for Examiner.com.

Examiner.com expanded their North American footprint in 2009 by launching content and activating contributors in Calgary, Vancouver, Ottawa, Toronto and Montreal with a national edition.

"We are excited to be working exclusively with Examiner.com in Canada and look forward to the new opportunities this will provide to our valued clients," said Petar Bozinovski, President of Crucial Interactive. “Examiner.com's extensive entertainment and lifestyle content reaches over 700k Canadian unique users monthly, providing advertisers the ability to align with rich content and a very engaged audience," said Bozinovski.

About Examiner.com:

Examiner.com is an enterprise-quality publishing and community platform where independent, self-motivated contributors write on topics that matter to them and then share that content at scale for audiences around the world. A leading content provider with more than 19 million unique monthly visitors, Examiner.com offers high-quality, relevant content from more than 85,000 contributors. The Examiner.com team and review board curate a rich content library of 3 million articles, with 2,300 original pieces of content added daily. Examiner.com is a division of the Clarity Digital Group, LLC, wholly owned by The Anschutz Company, one of the largest sports and entertainment companies in the world.

About Crucial Interactive:

Crucial Interactive Inc. is an innovative digital media solutions company specializing in interactive marketing tools for advertisers. Crucial Interactive offers exclusive representation of premium and niche websites across multiple verticals. Our turnkey media solutions also include SKUyou – Canada’s leading QR Barcode technology platform.