Crucial Interactive partners with Nativo to offer Canada true native advertising at scale

March 21, 2016



(Toronto, ON) March 21, 2016 – Crucial Interactive announced today that they have partnered with Nativo to offer true native at scale in Canada. Nativo allows advertisers to distribute custom brand content at scale, seamlessly into 2,200 international sites from 400 premium publishers, including NewsweekWomen’s Health, Men’s Health and Prevention. According to ComScore, Nativo helped advertisers reach more than 18.5 million unique Canadian visitors in December 2015, over half the country’s population.


“Nativo offers advertisers the most high-impact native executions, because the ads follow the same discovery and consumption path as the rest of the sites’ content,” says Brad Alles, GM, SVP Sales, Crucial Interactive. “I especially love the dynamic creative optimization of headlines & images at the individual placement level, resulting in virtually thousands of combinations in real-time to maximize the consumer experience and campaign results.” 


Through this partnership, Nativo becomes Crucial’s lead native offering joining their roster of exclusive premium properties that includes ESPNAllRecipesEverydayHealthTMZPOPSUGAR, and TMXmoney, among others. Nativo’s advanced native advertising platform enables Crucial to now provide a full suite of digital solutions, making it the most robust, effective offering to Canadian marketers.


While many native ads often lead consumers away from a publisher’s site after the click, Nativo offers a truly native execution, allowing brand content to be consumed within a publication site’s environment. The experience is not disruptive - leading to lower bounce rates, increased time on content, and conversion rate lifts.


"We are thrilled to work with Crucial Interactive and continue to power true native advertising across the Canadian market," said Chris Rooke, SVP Strategy and Operations, Nativo. “Nativo's true native offering provides the most scaled solution for authentic content distribution, and anchors Crucial’s digital ad product portfolio.  Together we offer the most comprehensive suite of engagement solutions to Canadian marketers and brand clients."


Crucial Interactive also offers native products on AllRecipesPOPSUGAR and through their rich-media platform Contobox.


About Crucial Interactive

Crucial Interactive is a digital media and technology company, specializing in innovative advertising and audience engagement. In Canada Crucial Interactive represents premium publishers such as AllRecipesESPNPOPSUGAR and Everyday Health. Crucial Interactive’s cloud based advertising platform, Contobox, powers HTML5 rich media ads. Contobox delivers ads in IAB standard and native formats. It is cross-platform making it perfect for desktop or the mobile web.


About Nativo

Nativo is the leading advertising technology platform for brand advertisers and publishers to scale, automate, and measure native ads.


For brands, Nativo is the ultimate content advertising platform that combines automation and insights with high quality reach to scale and optimize engagement with brand content. For media companies, Nativo provides a complete native technology stack that makes it easy to sell, deploy, and optimize native ads across their media properties expanding their revenue potential while delivering a better, non-interruptive experience for their audiences.


More than 400 brands and 400 publishers leverage Nativo’s platform to power their next-generation digital advertising. Learn more at www.nativo.net.