Crucial Interactive Names New Group Director of Sales and Director of Ad Operations

Crucial Interactive

(Toronto, ON) June 27, 2016 – Crucial Interactive, an award-winning North American digital media and technology company, has named two new roles as part of its on-going expansion with the promotion of Andrew Bester to Group Director of Sales and Fiona Carvalho to Director of Ad Operations within its Toronto office.

Group Director of Sales, Andrew Bester, who was part of the team’s OMMA award-winning Jaguar campaign and recently awarded Ad Club’s People’s Choice Top Digital Sales Rep, has worked closely with his clients to build first-to-market, engagement-focused campaigns.

The newly promoted, Fiona CarvalhoDirector of Ad Operations, has managed the ad ops system across custom executions for premium publishers including: Allrecipes, ESPN and POPSUGAR, utilizing Crucial Interactive’s leading rich media technology, Contobox, and Crucial’s programmatic exchange; Crucial PX.  

“The demand for engagement data, insights and performance; core offerings of Crucial Interactive, is clearly on the rise in Canada,” said Brad Alles, GM, SVP Sales, Crucial Interactive. “Fiona and Andrew embody the skills, drive, and the understanding of our current marketplace to consistently deliver on our promise to our clients in a constantly evolving ecosystem.”

For more information on Contobox, the leading rich media cloud-based advertising solution for your campaign, contact Andrew Bester at brandsales@crucialinteractive.com.


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Crucial Interactive is a digital media and technology company, specializing in innovative advertising and audience engagement. Crucial Interactive exclusively represents premium publishers such as POPSUGAR, ShopStyle, Allrecipes, ESPN, TMZ and Everyday Health.  

Crucial Interactive offers advertisers and agencies the opportunity to reach their audience in a programmatic environment via Crucial PX. Most of the sites are exclusive to Crucial PX - making this the only way to access them programmatically.

Contobox is Crucial Interactive’s cloud based advertising platform that powers HTML5 rich media ads. Contobox delivers ads in IAB standard and native formats. It is cross-platform making it perfect for desktop or the mobile web.

Follow us on Twitter: @CrucialInter

Media Contact:

Nicolas Di Lollo

Crucial Interactive

Manager, Marketing

416.645.0135 x409