Crucial Interactive names Jiho Kim as new Programmatic Lead

July 21, 2015 Corporate Release - Toronto, ON



(Toronto, ON) July 8, 2015 – Crucial Interactive announces the appointment of Jiho Kim to Sr. Manager, Programmatic and Private Exchange. Jiho comes to Crucial with over 8 years of digital advertising experience with a strong focus on programmatic, most recently as Manager of Strategy & Investment at Xaxis in Toronto. His expertise will be key in elevating the company's growing programmatic business which boasts premium brands such as: ESPNTMZRotten Tomatoes, EverydayHealth, TMXmoney, and Ellen as well as their rich-media advertising platform Contobox

“Jiho's thought leadership in the Canadian programmatic space is a boost for our management team.” said Petar Bozinovski, President, Crucial Interactive. “This was a challenging role to fill as we needed someone with strong technical skills who is also a natural leader.“

“I’m excited to be joining such an innovative company and being hands on with the variety of premium digital properties Crucial has to offer.” said Jiho Kim, Sr. Manager, Programmatic and Private Exchange, Crucial Interactive. “I'm also looking forward to Contobox which has the ability to connect advertisers and brands to the right audience programmatically while exponentially driving up engagements through its proprietary technology.”

In his new role, Jiho will lead the programmatic strategy for Crucial’s private exchange, growing programmatic advertising revenue and will be the lead point of contact with agency trading desks.

Jiho joins the Crucial Interactive team on Tuesday, July 21st and will be working out of the company’s head office in Toronto.

Crucial Interactive is a premium digital media and technology company, specializing in digital advertising innovation and audience engagement. Crucial’s ad technology Contobox dynamically delivers rich media ads with unlimited content across multiple platforms (desktop, mobile/tablet) creating highly effective advertising that increases relevancy and engagement for the consumer, while improving campaign performance for the advertiser.


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Media Contact:

Rob Scott
Director, Marketing
Crucial Interactive
416.645.0135 x428