Crucial Interactive Expands to Represent Everyday Health Advertising for Canada

July 02, 2014 Corporate Release - Toronto, ON



Toronto, Canada – July 2, 2014 – Crucial Interactive (www.crucialinteractive.com) has diversified its offering by obtaining exclusive representation in the Canadian market of Everyday Health, Inc., a leading provider of digital health and wellness solutions. Content ranges from specific health condition information and management tips to general health advice available across their digital properties, which include EverydayHealth.com, WhatToExpect.com, MedPageToday.com, JillianMichaels.com, and SouthBeachDiet.com among others.  


Advertisers aiming to reach the vast Canadian health audience of over 13 million health consumers, can now visit Everyday Health and partnered websites with innovative advertising opportunities.


“Everyday Health is a great addition to our portfolio of premium sites,” says Petar Bozinovski, President of Crucial Interactive.  “With health awareness on the rise, we can now provide our clients with premium health content giving them the ability to intimately align their brands with health conscious consumers. We are thrilled to be working with Everyday Health and their digital properties.”


The addition of Everyday Health as a Crucial Interactive partner expands the company’s competitive offerings in the Canadian health category.  Everyday Health’s best in class content, in conjunction with Crucial’s unique advertising solutions, allows for the alignment of brand objectives with this targeted audience.  Everyday Health’s active audience of over 1.8 million Canadian users brings Crucial’s reach to 2.4 million users in this emerging category. 


About Crucial Interactive

Crucial Interactive, a premium digital media company founded in Toronto, Ontario (2007), has a strong brand focus specializing in online consumer engagement.  Our clients leverage Crucial’s ability to deliver digital solutions through a roster of exclusive web properties, custom integrations and creative services. Our media creativity goes beyond the banner, offering interactive tools such as ContoBox, including it’s suite of products Social Waller, NativeQ and Activate.