Crucial Interactive Acquires Advertising Technology Firm OkraMedia

March 11, 2014 Corporate Release - Toronto, ON



Toronto, Canada – March 11, 2014 – Digital media company Crucial Interactive today announced the acquisition of Montreal based OkraMedia, a two-year-old tech company that specializes in building rich-media, cross platform, smart ads through their proprietary technology.

Crucial has been using Okra’s Contobox ad technology for almost 2 years and the results for clients have been impressive: with above industry standard engagement rates and interactions than standard banners. Contobox’s ability to turn around campaigns has driven client satisfaction as successfully as it’s ability to drive engagements.

“At this point, integrating Okra into Crucial just makes sense strategically for everyone” said Petar Bozinovski, president of Crucial Interactive. “We can now bring Okra’s amazingly effective ad technology to more clients across Canada, Latin America and soon the US to facilitate the demand and growth of this product.”


Changing the Face of Web Advertising

Traditional banner ads can be limiting if clients are looking to generate engagement. But Okra’s flagship product, Contobox, changes all that.

Contobox can instantly and seamlessly integrate brand assets or any type of dynamic content—from video to image galleries, store locators and social media feeds—into a banner. The HTML5 smart technology adapts across desktop, mobile or tablet platforms, so that advertisers never have to build multiple ad versions to support digital campaigns. Essentially Contobox ads are robust, mini microsites that users can navigate without having to leave the trusted website they are already on. 

The result is comprehensive marketing with limitless features that boosts engagement rates by interacting with consumers whenever and wherever they want. In addition to reaching audiences at scale with extensive digital media access, the pricing structure is extremely cost efficient.  Amongst the vast number of leading Contobox clients to-date to take advantage of this innovative technology are BMW, Jaguar, Staples and WestJet; with all creative services provided by Crucial as part of the media spend.

This video explains how it works: click here.

“Being acquired by Crucial Interactive means we can now focus entirely on what we do best—building and improving our technology,” said Joe Younes, president of Montreal-based OkraMedia. “With Crucial, Okra instantly gains an experienced sales force that can introduce our products to a wider market.”


About Crucial Interactive

Crucial Interactive is a Toronto-based digital media company that helps premium brands engage consumers online. The company exclusively represents established web properties reaching more than 19 million unique users in Canada every month, on desktop and mobile, within nine content verticals. Crucial Interactive is a Rebellion Media company. For more information, visit www.crucialinteractive.com.