Contobox and PHD Canada Take Home Silver at IAB Mixx Awards 2016 for Brand Tactics and Tools Display Ad

NEW YORK, NY (September 28, 2016) – CONTOBOX and PHD CANADA were recognized today as a BRAND TACTICS AND TOOLS DISPLAY AD Silver winner for its work with Moen’s Reflex Faucet campaign at the 12th annual IAB MIXX Awards, presented by the Interactive Advertising Bureau (IAB) in New York City. The IAB MIXX Awards recognize the best work by marketers, agencies, and media companies in interactive marketing, and it is the only industry award to celebrate both creativity and results.

“We couldn’t be prouder of our work with PHD Canada on this campaign,” said Petar Bozinovski, President, Crucial Interactive. “Being highlighted by IAB for PHD’s incredible insights, allowing us to showcase Moen’s innovative design with our technology’s effectiveness is truly an honour.”

“Winners of the IAB MIXX Awards redefine the boundaries of digital marketing,” said David Doty, Executive Vice President and CMO, IAB. “This year’s stellar work harnesses the latest interactive tools and technologies and exhibits great imagination and innovative storytelling – a potent combination that delivers real-world results for top brands.”

The IAB MIXX Awards, unique within the industry, are selected by an all-star judging panel representing the entire marketing and advertising ecosystem—agency executives who create campaigns for the world’s most powerful brands, marketers with direct control over many of the largest advertising budgets in the world, and major media company leaders. Michael Lebowitz, Founder and CEO of Big Spaceship, served as the Chair of this year’s jury, which included 38 digital industry luminaries.


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Contobox is an award-winning, rich media technology platform that creates and serves first to market creative executions that drive consumer engagement and deliver valuable insights to the worlds largest brands.

Crucial Interactive is a digital media and technology company, specializing in innovative advertising and audience engagement. Crucial Interactive exclusively represents premium publishers such as POPSUGAR, ShopStyle, Allrecipes, ESPN, TMZ and Everyday Health.  

Crucial Interactive offers advertisers and agencies the opportunity to reach their audience in a programmatic environment via Crucial PX. Most of the sites are exclusive to Crucial PX - making this the only way to access them programmatically.

About the IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.


Media Contact:


Nicolas Di Lollo

Manager, Marketing

Crucial Interactive