Allrecipes Selects Crucial Interactive

December 15, 2015 Corporate Release



Crucial Interactive further expands their Women's Lifestyle reach in the Canadian marketplace


(Toronto, ON) Dec 15, 2015 – Crucial Interactive is pleased to announce their partnership with Allrecipes, the world’s largest digital food-focused social network. Crucial will exclusively represent the Allrecipes’ English and French sites in Canada and as part of the agreement will be running their award-winning technology, Contobox on the site.

Allrecipes, Canada’s leading food site reaching more than 4.5 million unique visitors monthly, provides home cooks exclusive access to millions of peer-created recipes, reviews, photos, videos, and profiles seamlessly across tablets, smartphones and desktops. Allrecipes offers authentic food experiences for home cooks worldwide and gives advertisers access to the highly desirable audience of primary decision makers for household purchases.

“Allrecipes is more than a cooking site, it’s one of the largest social communities in the world.” said Petar Bozinovski, President, Crucial Interactive. “We are honored to be representing a site that is a pioneer in the digital realm. Allrecipes has been among the first to implement trends, such as social networking, UGC and native advertising, before the industry even had buzzwords for them.”

“We are very excited to work with Crucial Interactive.” said Larisa Sheckler, Sr Director, International Revenue Operations, Allrecipes International. “It’s great to partner with such a talented team to build cross-device campaigns that enable CPG brands to influence the brand purchase decisions of the web’s most sought consumers as they shop, cook and share daily meal experiences. We look forward to working with them closely and continuing to create innovative and successful programs.”

Allrecipes were previously represented by Olive Media, of whom several key past employees will be joining Crucial Interactive to help seamlessly transition the account.


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About Allrecipes, Crucial Interactive and Contobox

Allrecipes, the world’s food-focused social network, receives 1.5 billion visits annually from family-focused women who connect and inspire one another through created and shared recipes, photos, reviews, profiles, collections, videos and blog posts. Since its launch in 1997, the Seattle-based brand has served as a dynamic, indispensable resource for cooks of all skill levels. Allrecipes is a global, multi-platform brand with 21 cross-screen sites and mobile apps serving 24 countries in 12 languages. Allrecipes is part of Meredith Corporation, the leading media and marketing company serving American women. For additional information regarding Meredith, please visit www.meredith.com. For additional information regarding Allrecipes, please visit press.allrecipes.com.

Crucial Interactive is a digital media and technology company, specializing in innovative advertising and audience engagement.

Contobox is Crucial Interactive’s cloud based advertising platform that powers HTML5 rich media ads. Contobox delivers ads in IAB standard and native formats. It is cross-platform making it perfect for desktop or the mobile web.

Media Contact:


Rob Scott

Director, Marketing

416.645.0135 x428




Esmee Williams

VP Consumer & Brand Strategy