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Former Perk CFO, Jeff Collins Joins Crucial Interactive

Collins will focus on Contobox platform growth and strategic initiatives

(Toronto, ON) July 23, 2018 - Crucial Interactive has hired its first Chief Financial Officer, Jeff Collins who brings 15+ years of experience in the technology, internet, software and ad-tech spaces. Prior to Crucial, Collins served as the CFO of Perk Inc, a mobile rewards platform, from its initial public listing through its sale to RhythmOne in 2017.

Collins will oversee finance, operations, investor relations and strategic initiatives as the Company grows its agency and direct client programmatic offerings to major clients, including: Air Canada, GroupM and OMG.

“The growth of ad technologies that help advertisers move beyond clicks today has stagnated despite a lot of recent global acquisitions,” said Collins. “A platform like Contobox is helping brands and advertisers find the real efficacy in their programmatic buys through engagement metrics.”

"Jeff’s extensive operational, investment, M&A and leadership experience are true assets to the business as we continue to grow our offerings in Canada and the US and as we look ahead to the company's next steps”, says Peter Bozinovski, Founder and President, Crucial Interactive. “Our focus has always been on delivering results for our customers, and we’re excited to continue to deliver innovative solutions that help brands and advertisers engage with consumers, learn about their audience, and activate on what they learn.”