Former Perk CFO, Jeff Collins Joins Crucial Interactive

Collins will focus on Contobox platform growth and strategic initiatives

(Toronto, ON) July 23, 2018 - Crucial Interactive has hired its first Chief Financial Officer, Jeff Collins who brings 15+ years of experience in the technology, internet, software and ad-tech spaces. Prior to Crucial, Collins served as the CFO of Perk Inc, a mobile rewards platform, from its initial public listing through its sale to RhythmOne in 2017.

Collins will oversee finance, operations, investor relations and strategic initiatives as the Company grows its agency and direct client programmatic offerings to major clients, including: Air Canada, GroupM and OMG.

“The growth of ad technologies that help advertisers move beyond clicks today has stagnated despite a lot of recent global acquisitions,” said Collins. “A platform like Contobox is helping brands and advertisers find the real efficacy in their programmatic buys through engagement metrics.”

"Jeff’s extensive operational, investment, M&A and leadership experience are true assets to the business as we continue to grow our offerings in Canada and the US and as we look ahead to the company's next steps”, says Peter Bozinovski, Founder and President, Crucial Interactive. “Our focus has always been on delivering results for our customers, and we’re excited to continue to deliver innovative solutions that help brands and advertisers engage with consumers, learn about their audience, and activate on what they learn.”


Winners of Mobile Marketing Campaign and Rich Media Campaign Awards with MEC for Nespresso

(Toronto, ON) September 26, 2017 – Contobox™ and partners MEC took home top awards on Monday in two categories at the MediaPost OMMA Awards. Contobox™ and MEC were won the Mobile marketing: All Mobile Campaign and Rich Media: Campaign category for their Nespresso campaign.  

In partnership with MEC, Contobox produced a series of highly interactive mobile units for Nespresso allowing users to answer the call of coffee in the morning or rate the importance of a morning coffee to receive a discount on a new Nespresso machine.

"We're so proud to have this campaign's exceptional results recognized and the MEC, McCann, Nespresso, Contobox teamwork celebrated," said Petar Bozinovski, President Crucial Interactive / Contobox. "Amazing partners like these are what allows us to provide a platform for brilliant campaigns, insights and creativity to engage audiences and in this case, drive sales."

“Nespresso, MEC & McCann are honoured to have been recognized for this award in the Mobile Marketing category. This award is the result of successful collaboration between Nespresso, its agencies and Crucial Interactive,” said Caroline Boulard Sr. Media Strategist. "Together, through the power of teamwork mixed with data, creativity & insights, we developed an innovative media strategy for the brand.”

Nespresso was able to solidify their brand association with morning coffee drinkers doubling their sales targets and driving a significant increase in machine sales in Québec.

The OMMA Awards were created in 2004 to honor agencies and advertisers that push the potential of digital advertising. OMMA stands for Online Marketing Media and Advertising, and have honored the best campaigns in the industry for more than 10 years.