Former Perk CFO, Jeff Collins Joins Crucial Interactive

(Toronto, ON) July 23, 2018 - Crucial Interactive has hired its first Chief Financial Officer, Jeff Collins who brings 15+ years of experience in the technology, internet, software and ad-tech spaces. Prior to Crucial, Collins served as the CFO of Perk Inc, a mobile rewards platform, from its initial public listing through its sale to RhythmOne in 2017.