Rogers Media and Contobox Announce Exclusive Partnership with the Launch of Ad Platform R.E.D. Contobox

Partnership draws on the strength of Rogers Enabled Data (R.E.D.) audience insights and Contobox’s award-winning engagement platform to deliver best-in-class ad solutions for clients

Rogers Media Sales is exclusive representative of Contobox for Canadian agencies

Rogers Media Sales to showcase the platform at 2019/20 prime-time schedule agency presentations

TORONTO (May 30, 2019) – R.E.D.-y, Set, Engage! Rogers Media and Contobox, today announced an exclusive partnership launching R.E.D. Contobox, a data-driven, high-engagement advertising platform that brings client campaigns to life, transforming static digital ads through interactive features, animation and video. A best-in-class marketing solution for Canadian clients, today’s announcement comes as Rogers Media unveiled its 2019/20 prime-time schedule, just ahead of Rogers Media Sales’ upcoming agency presentations.

Powered by Rogers Enabled Data (R.E.D.) and Contobox’s innovative ad technology platform, R.E.D. Contobox is sold by engagement vs. a traditional CPM model – guaranteeing advertisers only pay for 100% viewable user-initiated engagements. R.E.D. Contobox will be represented exclusively to Canadian ad agencies as part of Rogers Media Sales’ R.E.D. first-party data solutions.  Agencies will be able to take advantage of R.E.D. Contobox both as a managed or programmatic service.

“This partnership is a big step forward in terms of how we can use R.E.D.’s safe, anonymous, and aggregated data to tell compelling stories for our advertisers and customers,” said Al Dark, SVP Sales, Rogers Media.  “As an established technology company, we’re confident in Contobox’s innovative ad experiences and know this partnership will benefit our clients across our TV, digital and radio platforms.”

In 2018, Rogers Media Sales launched R.E.D. – Rogers Enabled Data.  With access to thousands of data points from Rogers’s cable, digital, and mobile devices (in addition to TV and radio audience measurement) – all anonymous and aggregated – the company developed valuable insights into new targeted audience segments, which is a huge competitive advantage in the advertising marketplace.  With richer, more detailed audience segment profiles, advertisers can deliver campaigns that are more relevant and engaging. And that’s where R.E.D. Contobox comes in.

Contobox is an interactive advertising platform allowing brands to engage audiences across mobile, desktop and tablet devices. Contobox ad units utilize high-engagement display and video features that keep audiences interacting with brands including chatbots, dynamic creative, custom games, and more.  The platform has earned numerous global awards including Best Programmatic Creative at last year’s OMMA (Online Marketing Media and Advertising) Awards in New York.

“With our expertise creating deep audience engagement and Rogers’s rich data sets, R.E.D. Contobox provides agencies the perfect tools for online campaigns,” said Petar Bozinovski, President, Contobox.  “Advertisers are able to combine real-time consumer engagement data with R.E.D. segments to create unprecedented hyper-targeted opportunities at scale and serve up to thousands of pieces of dynamic creative to tell more relevant and engaging brand stories than ever before.”

About Rogers Media

Rogers Media is a diverse media and content company that engages more than 30 million Canadians each week.  The company’s multimedia offerings include 56 radio stations, 29 local TV stations, 23 conventional and specialty television stations, podcasts, digital and e-commerce websites, and sporting events. Rogers Media delivers unique storytelling through its range of powerful brands: Citytv, OMNI Television, FX, TSC, KiSS, Breakfast Television, Cityline, CityNews, Sportsnet – Canada’s #1 sports media brand, and the Blue Jays – Canada’s only Major League Baseball team.  Rogers Media is a subsidiary of Rogers Communications Inc. (TSX, NYSE: RCI). Visit RogersMedia.com.


About Contobox

Contobox is a leader in creative ad technologies. Their interactive ad platform creates and serves interactive video and display ads that engage people with high impact features (like chatbots, 360º video, games and more). Engagement ads generate data from the countless interactions people have with these features. Brands can use the platform’s real-time reporting tools to learn about their product and audience from this data and activate on it by creating segments for better retargeting and lookalike audiences. Visit Contobox.com.

Media Contacts

Jodi Cook
Rogers Media

Andrea Goldstein
Rogers Media

Nicolas Di Lollo

Contobox Wins Big With 2 MediaPost OMMA Awards

Winners of Chatbot and Programmatic Creative Awards for RBC Insurance and Toyota’s RAV4 Campaigns

(Toronto, ON) Oct 2, 2018 - Contobox won big at last night’s International Mediapost OMMA Awards in New York. Taking home top awards in both the Chatbot and Programmatic Creative categories, Contobox was honoured for their work with Initiative on the RBC Insurance campaign and Saatchi on Toyota’s RAV4 campaign.

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The RBC Insurance campaign took home the top award in the Chatbot category for its first-to-market implementation of their chatbot technology. In partnership with Initiative, Contobox developed an in-ad insurance assistant chatbot leveraging expandable and non-expandable digital display. The chatbot was supported utilizing Contobox’s EasyTag technology which allows full programmatic delivery of ad creative regardless of a publisher’s expandable ad capability - this means no advertising dollars are wasted on sites that don’t have the capability to expand. Delivering real-time consumer insights to RBC Insurance’s team through the Contobox platform, helped RBC better manage the campaign internally. Creating a scalable advisor that helped deliver to consumers exactly what they’re looking for helped RBC better understand what consumers knew or didn’t know about insurance.

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Contobox also won an award in the Programmatic Creative category with partner Saatchi for their work on the Toyota RAV4 campaign. The campaign’s feature-rich expandable display unit engaged consumers while creating real-time data on those consumers who are already in the market to purchase.The data gauged prospects’ interest in particular car models then programmatically retargeted them with optimized creative, moving them closer to purchase.  

“We are honoured to have been recognized amongst our industry peers at the International Media Post OMMA Awards for our outstanding work on the RBC Insurance and Toyota RAV4 campaigns in conjunction with Initiative and Saatchi,” said Petar Bozinovski, President, Crucial Interactive. “These wins underscore our talented team’s dedication to working collaboratively with our partners to continually keep raising the bar, engaging with audiences on their terms.”

The OMMA Awards were created in 2004 to honour and recognize agencies and advertisers that push the potential of digital advertising. OMMA stands for Online Marketing Media and Advertising, and have honoured the best campaigns in the industry for more than 10 years.


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Crucial Interactive provides brands with real audience engagement. Crucial represents scalable, high impact advertising technologies, including its proprietary engagement platform Contobox. Crucial Interactive also represents premium digital media including: ESPN, CanadaPost and TMX Money, for brands to connect wherever audiences are.

Contobox - The Ultimate Engagement Platform is an award-winning interactive advertising platform that connects brands with people and delivers consumer insights. Contobox cross-platform Display and Video formats deliver unprecedented engagement, time spent and brand lift, while helping brands gather actionable insights about their target audience.


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