Ad Operations Manager

Crucial Interactive is looking for a professional and energetic, Ad Operations Manager for our Toronto office.
This is an exciting, unique, and long-term career opportunity to contribute to a wide variety of initiatives and duties in one of Canada’s most exciting digital media companies. Reporting to the CFO directly, you are the key conduit between sales, ad operations and our finance team.
As an ideal candidate you have a strategic mind combined with technical savvy. The role requires an extrovert with good attention to detail who can manage both internal and external expectations. You have exceptional communication skills and are able to handle multiple competing deadlines and deliverables. You’re entrepreneurial by nature and comfortable providing guidance to the sales team while serving as the primary lead for all campaign delivery and directly overseeing a team of ad ops reports.

The Crucial work environment is inviting. You will work in an open modern space where you will often find groups in casual brainstorming sessions sharing ideas and strategies for new initiatives.

Primary Responsibilities – 50% Team Management

  • Be a team leader and mentor a group of experienced campaign managers  
  • Report directly to the senior team on weekly and monthly campaign results that deliver upon client expectations and drive company objectives
  • Understand the online ad ecosystem including DSPs, SSPs, DFP and DMPs
  • Be a guiding voice for any client issues from an operations perspective
  • Take ownership of campaign delivery, performance and optimization strategies across the group
  • Strong knowledge of media finance and equations, discrepancy resolution and media cost analysis
  • Understand different media buy types including CPM, CPE, CPC and CPCV and the benefits of each
  • Ensure the success and development of the team, growth planning and day to day satisfaction
  • Contribute to technological improvements by collaborating directly with the engineering team


Primary Responsibilities – 50% Campaign Management

  • Programmatic trading knowledge mandatory – online ecosystem, DSP usage, tactic strategy
  • Ability to deliver campaigns for top clients
  • KPI management – understanding and achieving objectives and KPI’s for clients
  • Platform expert who is a self starter

Key Requirements:

  • Post-secondary diploma or degree, preferably in Advertising, Media or Business
  • 4+ years of digital agency and/or publishing experience with demonstrated understanding of internet technologies and online advertising
  • Ability to delegate various tasks and deliverables to stakeholders, internal departments and direct reports
  • Proven track record of excellent customer service
  • Solid understanding of online strategy, trade marketing, publisher relations
  • Advanced knowledge MAC OS using Microsoft Office applications
  • Exceptional client relationship management skills
  • Excellent communication (verbal and written) and presentation skills for internal and external relationship management
  • Organization and ability to prioritize in a fast-paced environment is key to success in this role
  • A positive outlook and pleasant demeanour
  • Enjoys working with people and contributing to the company culture

Please submit all applications to hr@crucialinteractive.com



Programmatic Account Executive

Job Description:

Crucial Interactive is looking for a talented and ambitious Programmatic Account Executive to join our growing team in Montreal. Extensive technical capabilities and troubleshooting to resolve tech problems in DSPs is a must; please provide details of this within your resume when submitting. Reporting to the Quebec Sales Manager, this role will be the primary point of contact with ATDs, and responsible for the generation and growth of programmatic advertising revenue.

The ideal candidate has a dual skill set split between sales and campaign support (details below) with a deep understanding of the Canadian programmatic marketplace, understanding of the technical aspect of setting up a programmatic campaign. An energetic self-starter who is very familiar with the exchange space and has a deep understanding of ad networks, Trading Desks, SSP’s and DSP’s. We are looking for someone who is results-driven, has strong analytical skills and has experience managing strategic relationships.

The Crucial work environment is inviting. You will work in an open modern space where you will often find groups in casual brainstorming sessions sharing ideas and strategies for new initiatives. At Crucial we are transforming advertising for the world's top brands. We have a positive, diverse, and supportive culture in a fast paced and social industry.

Job Responsibilities:

Sales - 80%

  • Build and maintain relationships with agency trading desks, client desks, and other partners as the main point of contact.
  • Create demand and sell Crucial Interactive’s exclusive websites via programmatic deal IDs
  • Work closely with client & buyers to sell programmatic self-serve campaigns for Contobox
  • Attend meetings with the sales team and be the point person for programmatic questions
  • Consistently meet or exceed revenue quota and develop account strategies to drive long-term revenue growth.
  • Develop campaign strategies that will fulfill client KPIs and reach their objectives, knowing the capabilities and best practices for agency trading desk solutions
  • Provide insight and feedback on how we can improve and grow our offering

Campaign Support - 20%

  • Work as the liaison between buyer/DSP and Crucial Ad Ops to get campaigns set up, running successfully, and troubleshoot any issues that may arise
  • Core-foundation skills across all DSPs - assisting campaign setup and troubleshooting campaign issues, ensuring desks/clients are setting up campaigns correctly.
  • Work closely with internal Crucial ad ops team to provide ongoing optimization recommendations to clients
  • Understand client campaign KPIs and how those metrics can be achieved in the programmatic space

Skills & Qualifications

  • 2-5 years of experience in Sales / ad operations / optimization at a leading a media agency, network, demand/supply side platform, exchange or trading desk.
  • Deep understanding of programmatic advertising, Deal ID’s, and how Real Time Bidding works
  • Extensive knowledge and experience with programmatic technologies (ie: DSPs, DMPs, Ad Servers, Brand Safety technologies, etc.)
  • Excellent quantitative and analytical skills with the ability to draw conclusions based on data
  • Fundamental knowledge of ad targeting methodologies
  • Ability to investigate, analyze & solve problems, and clearly communicate results
  • Strong analytical skills related to performance data, metrics, attribution, and pricing models (CPM, CPC, CPE, CPA)
  • Bachelor’s Degree or higher preferred
  • Experience managing complex contract negotiations
  • Excellent communication, presentation and relationship management skills
  •  You are a self-starter, highly effective working independently and within a team

 Start Date: February 2018

 Compensation: Salary & Commission

 Location: Montreal

 Contact: mtanguay@crucialinteractive.com with your CV