Publisher Requirements

Crucial Interactive represents premium web properties that focus on continuously creating engaging content that attracts a quality audience. We provide site specific advertising opportunities to our clients, aligning our publisher’s website content with our advertisers brands, thereby attracting relevant and targeted advertisements. 

Our mandate is to go beyond just representing your ad inventory. We are an extension of your sales team in the Canadian market. Our solutions include editorial integration, custom development (contests/sweepstakes), wallpapers/skins, creation of rich media ads and mobile APP/WAP development. Additionally, Crucial Interactive’s publishing partners work directly with our publisher services team that provides you with unparalleled service and the resources you need to get your new opportunities to market.


Content Requirements 

Crucial Interactive is looking for sites that meet the following criteria:

  • Reach a minimum of 250,000 Canadian uniques monthly (tracked by Comscore)
  • Generate 1,000,000 Canadian page views monthly (tracked by Comscore)
  • Continuously update their sites content
  • Are flexible and nimble, in order to fulfill our bookings and provide premium customer service
  • Are professional in conducting their business on a daily basis.

We will not represent any sites that cater to negative content including but not limited to race, sexuality/hate crimes, adult/sexual, illegal drugs or overall offensive themes. Also included are sites that distribute/promote spyware, engage in, promote or facilitate illegal or questionable activities such as pirating, hacking, spamming, infecting, incentivized clicks, “pay-to-surf” and resident desktop objects (bars/window frames), are hosted by a free service, are personal homepages, provide free URL re-direction, that do not own the domain they are under or use timed banner rotation or other auto-loading methods.