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We are audience engagement experts, providing brands with scalable, high impact, cross-device advertising technologies and premium digital media


Crucial Interactive has provided brands with audience engagement through innovative ad experiences and premium digital media for over a decade. Through our Contobox Engagement Platform we’ve analyzed thousands of campaigns across millions of data points providing over 3.5 Billion Impressions, 46 Million Engagements, 176 Million Interactions, totalling over 45 YEARS of time spent engaging consumers.


Crucial’s Contobox technology is an award-winning interactive advertising platform designed for engagement - built to deliver consumer insights. Our innovative designs deliver unprecedented engagement, time spent and brand lift, while helping brands gather actionable insights about their target audience.

At Crucial our mandate is to always deliver above and beyond our clients expectations to enable them to exceed their advertising targets and ROI.

Meet the team