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News
Briefs
Crucial Interactive explores with
Redtag.ca
Published by Media In Canada - January 23, 2012 – Toronto, ON
Crucial Interactive has announced an exclusive rep agreement with Redtag.ca, allowing the
digital media company to serve advertising solutions across the travel site.
Redtag.ca is a Canadian-born site based in Toronto and provides travellers with lastminute
deals, vacation packages, flights as well as car rentals and hotel bookings. The site
attracts 1.8 million unique visitors per month and has a subscriber base of 400,000.
"[The site audience] is people that are affluent, and are spending money on travel for luxury,"
Petar Bozinovski, president, Crucial Interactive, tells MiC. "Additionally they are people that are
comfortable making online purchases," he says.
There is space for brands to place standard online, mobile and tablet display ads as well as
homepage dominations and newsletter sponsorships, says Bozinovski, adding that Disney is one
of the first advertisers to sign on since the agreement was made.
Tags: advertising opportunity, Crucial Interactive, Redtag.ca
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